Top 35 Most Expensive Watches in the world


No. 34. Tag Heuer – Monaco V4


Price: $80,000

The most important TAG Heuer watch ever produced – The Monaco V4 in platinum – one of 150 pieces. Taking six years of further development (including work from the legendary Jean Phillipe Dufour) from the presentation of the original prototype, the innovative and technically challenging automatic ‘V’ calibre is truly ground-breaking. The V4 is designed around the engine of a high performance sports car, using materials, techniques and ideas never before seen or implemented in watchmaking. The traditional wheel and pivot based going train has been replaced by a series of high tensile belts, breathing a uniquely industrial spirit into the watch, it was this belt system that proved the toughest technical hurdle to clear. The automotive DNA runs through to the rear of the movement which is also where this Monaco gets its name, the four barrels are laid out to match the configuation of a four cyinder engine, whilst the unique ‘vertical slide rotor’ utilises a solid ingot of ultra-dense Tungsten. A unique piece of horological history, this watch will certainly stand out in any serious watch collection, presented with original V4 polished wooden box, instructions, certificate and two year warranty.


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  1. I have been a watch fanatic over 60 years. Most ridiculous watches here, can never been made by the brand name. As only a few, like Patek Pillippe, Vacheron Constantin are real watchmakers. Prices nowaday have gotten risiculous. As I bought a Patek Calatrava in think way back 1970, and this was about about 3000,-. Now, 15000,–. Patek is the holy grail. Most brands on display here, in fact do not exist. But marketing product for the few, who don’t know what to do with their money, and even have no real taste, or love 4 a great watch. The Swatch group and richemont groupe are behind this idiocy

  2. What crap looking watches – seen more attractive in Argos.
    Maybe no diamonds or big names but who cares – its only to give the time anyhow.

  3. Ian Robertson on

    I am a Watch freak and have been most of my life. I wear a Rolex watch which is now 10 years old. I also have a Stauer Watch and a Staier. All harmless acquisitions but I love them all. Yan Yanovitch.

    • No, I can afford them all if I’d like. You don’t have to be millionaire to buy them… I’ll even get one for my birthday (The second one)

    • on

      Nothing to do with consumerism… these are designed to last many lifetimes, they are museum pieces of art and the shitory of human ingenuity to any horologist. They are a testament to the love, creativity, and imagination, that humans are capable of, when they make valuable tools… but then you wouldn’t understand, your remark means that you are no artisan, and never will be… and these items do not lose value if you buy carefully, on the otherhand your watch, your cell phone have no real value, they plummet in value from the moment you bought them, can’t be repaired and are quickly obsolescent. Buying an Iwatch is consumerism, as is an Iphone, and anything from Apple, overpriced, and worthless in a few years. Your lack of appreciation of beautiful tools, is the opposite of a survival trait. It’s also the opposite of sophistication…. you are for certain not a tradesman, or machinist, or technologist… you are the sort of person who actually is the opposite of what you imagine yourself. You don’t fix things, don’t know how to, you just use and discard… You aren’t capable of fixing a car, or anything else for that matter, you don’t work in wood or metal or any material really, can’t appreciate the difference between a Yugo and a Mercedes… between Orlon and Merino wool, between any item of quality vs the cheapest Chinese garbage.

      • And you live in a dream world! Everyone appreciates art! Watches costing $75,000 to $25,000,000 are a disgusting waste of money, which only a very few highly privileged are capable and stupid enough to buy! Could you be one of them? Or are you just plain stupid? Before you criticise China, by the way, perhaps you should visit the country! You may get a different outlook! Of course some things in China, just like any other country in the world, are low quality and cheap! But this is a necessary market, for people who do not have the finances to buy luxury items. Eastern countries like China, Japan, Taiwan and Korea, are way ahead of the rest of the world in most technologies and produce most of today’s electronic consumer articles, most of which are purchased by people like yourself! Or perhaps you don´t own a mobile phone, television, etc. PC etc. etc. OK! I´m done! You can now go back to your day dreams!

    • Everything to do with consumerism. Imagine what you could do with the multi millions they are asking for these watches…. set up a marine reserve, buy a massive area of rain forest to preserve. You state that they are worth the money because of the longevity – well the reefs and rain forests that took many hundreds of thousands of years to evolve and are rapidly disarming never to be replaced as they currently are.

      Before you get all BS about what they are worth… I do understand the artisan and the creativity involved. Im simply stating that if you had this kind of money to spend on a watch, you could surely find a better way to spend it.

      Ex Bio-tech exec having spent many years and +USD$2m trying to save whats left of the diminishing ocean habitat in Asia, amongst the type of greed and corruption that creates a market for these products. Wearer of a 100% Titanium, solar powered eco Drive, 200m dive watch – priceless at around USD$500.

    • on

      You wasted your money, you cpuld have bought a quartz clock at the 99 cents store, tells the same time as your $50 watch. Your $50 watch had no resale value the moment you purchased it, whereas a fine wtach increases in value just sitting in the drawer… these watches have more investment value than any Bonds, they are like like the equvalent cost of Berkshare Hathaway shares, or a Monet hanging on your wall.. and you understand none of this, for you fine dining is a burger and fries at McDonald’s

      • Hi Lee,
        I listened to a watch reseller describe how a New Super-Expensive watch becomes
        a Used Watch as soon as you wear it..
        That simple action, reduces it’s value by about 50%…

        This is why the reseller, advises to buy a fairly priced, good Used Watch if you plan to pass it on to heirs.. and want it to rise in value…
        Of course all of the rise in cost is a result of Inflation, as the price of New Watches rises to cover the devaluation of Currency .

  4. i have a watch installed in my brain and i think everyone has , all it does is just tells me the damn time at anytime, thats how complicated it is but totally free

    • on

      Actually a LSI (large scale integrated circuit) would be a considerable improvement on what you have at the moment. You must also be unemployed, as no employer would be impressed with your sense of timeliness and time keeping.

  5. I dont think its fair to combine jewelled watches with non jewelled ones. Usually they are two separate categories and hence lists. Diamonds, precious stones and gold will automatically raise the price tag of anything so the headline is misleading, because most people understand expensive watches to be expensive based on the material and brand and not because they are jewellery watches. You also forgot to add Richard Mille, whose watches cost upwards of a million dollars, and they dont have any precious stones or gold. But otherwise your list is good. Could have researched and put up better HD quality pictures though.

  6. Watch making and collecting them is a fine art, that others don’t understand.

    Since I am not able to afford them right now, I too am interested in seeing these collections in person, maybe for a fee to view them. Collectors, manufacturers are advised to submit their quotations to enable us to view them all.

    Thanks in advance. However, I have been relying on the Time provided by the synced CDMA networks in my mobile phone, worth about $.10/-

  7. Of course it shows the same time as people have written above. Ten why do we run after brands, durability, fashion, dignity, posh etc…. Look.. people would buy it for sure

    • Watch making and collecting them is a fine art, that others don’t understand. Your food, your books, you clothes, your house, is it all the same for $10, or $1,000,000?

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