“A perfect red lipstick is something every woman needs in her arsenal,” according to Chanel makeup artist Rachel Goodwin. “Like the little black dress of beauty, it’s absolutely timeless.” Classic it may be, but finding the right shade of red lipstick can be a quest—one that Chanel’s newly formulated Rouge Allure Luminous Intense Lip Colour line aims to ease.
The lipsticks, which just launched on Chanel.com for $37 apiece, come in six different shades of red meant to complement all skin tones. But which to choose? “I typically go with colors based on complexion rather than hair or eye color,” Goodwin suggests. “I know the rule has always been to match cool skin with cool shades and warm shades to warm skin tones, but I actually prefer the opposite approach. For a more powerful pout, try working against your skin’s natural undertone. If you have cool undertones, try a more orange-based red, and if you have golden undertones try a blue-based red.”